Creative Work: branding, web design and data visualization
A foundational pillar of Social Ink, our design work covers everything from our bread and butter: web design, user interface design, and user experience design, and is extended to branding and visual identity, data visualization (both code-based interactives and more poster-oriented graphic design), design for digital and print peripherals including annual reports, special projects, postcards, business cards, pins, and other merch, image retouching, image optimization, and all things visual.
Services include:
- Logo Design
- Brand Identity
- Visual Identity
- Web Design
- Interface Design
- Data Visualization
- Infographics
- Print Peripherals (Postcards, Business Cards, Book Covers, Brochures)
- Annual Reports
- Image re-touching and image optimization for the web
Our branding pillars:
Brand Identity
A comprehensive approach to your visual outreach. Style guides will bring together your logomark or logotype, typography pairings, and color palette into a unified set of rules and applications, to be applied to your web or print content. We will recast your organizational identity to make an immediate impression on your audience.
Brand Strategy
We work with your team to identify your organizational vision, mission, and values and then align these goals with the needs and expectations of your primary audience. When we’re finished, we will have identified your value proposition as well as brand attributes that communicate the key characteristics and personality traits of your brand.
Key Messaging
Messaging provides the words that help target audiences understand your brand’s value proposition through the simple articulation of big ideas. We will work with your team to develop the key messages that articulate the brand’s promise for both your organization and your core services, programs, or offerings.
Brand Guidelines
We develop complete identity guidelines which govern the execution of your brand across digital and print touchpoints. By defining logo use, accent colors, layout principles, photo style, and graphic elements, your brand guidelines provide the rules and rationale for the production of new materials throughout the life of your brand.