Members of the American Federation of Musicians perform in orchestras, backup bands, festivals, clubs and theaters—both on Broadway and on tour. AFM members also make music for films, TV, commercials and sound recordings. As the largest union of musicians in the world, AFM has the power to make the music industry work for musicians.

Social Ink worked hand in hand with the American Federation of Musicians on the complete overhaul of their flagship site. We coordinated with AFM leadership to design an immersive site with embedded video, social media integration, news, an interactive feature demonstrating the steps of union organizing, and easy-to-reference resources for various types of musicians. The site serves current and potential members as an organizing tool.

Key features of the site include dual language options for the many French speaking members in the Canadian branch of the union, an interactive travel kit tool with quick tips and resources for traveling with instruments, an an advanced, address-based look-up tool and locator for union locals, and mobile and responsive design.

We are thrilled to continue our work with unions and labor groups, creating websites for political action and collective organizing!