At a Glance
Complete branding system with logo, typographic rules, and color palette
Starter website for emerging organization with as-yet-developed content
About the Work
The Center for Ballet and the Arts at New York University is an international institute for scholars and artists of ballet and its related arts and sciences.
Social Ink proudly worked alongside dedicated in-house staff members at NYU’s new Center for Ballet and the Arts (CBA) to create a brand identity for the nascent organization. The brand system was anchored in a minimalist, stark modernist approach, with extensions for street signage, letterhead, and other application.
Along with the branding elements, we helped usher in a robust CMS (Content Management System) to provide a web presence as they kicked off the new project. The site features clean, accessible design reflecting the modernist, academic approach of the Center.
We helped CBA build on NYU’s strong network architecture to integrate a mailing list, events, content carousel and easily updatable archives for staff, fellows, and programs.