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A New Identity and Web Home for the Nation's Leading Network of Minority Scientists - The AUMF

We are very pleased to announce the re-launch of the new website of the Association of Underrepresented Minority Fellows (The AUMF), with a completely revamped home at, and a complementary microsite for their dynamic Speakers Bureau initiative at

Working with the AUMF has been an amazing experience for Social Ink, growing our services for Member Organizations. The site provides a robust and private platform for member interaction, rich profiles, sorting and filtering by an assortment of criteria, not to mention a media rich public face to the main site, offering embedded pdf brochures, slideshows, news, events, profiles, and more.

Social Ink also spearheaded the new visual identity, crafting a new logo, color palette, and typographic scheme, and extending the new look to both the website and peripheral print materials such as 50-page Speakers catalogue, and forthcoming postcard and other stationery. Read More about our work on the project on our portfolio entry. 

Congratulations to the AUMF, serving a critical mission at the forefront of research, academics, education, and opportunity!

We’ve been busy the last month helping out with the World Science Festival website, helping the production team manage their drupal powered website as they prepare for their big week of events. We’ve ironed out a few bugs (sizzle), integrated a slideshow in the header announcing important news and events, reskinned their sidebar twitter feed, helped with htaccess redirects, created unique events pages, and integrated a live webcast and replay archive of events via the livestream service. These live events countdown to their start date and can be viewed live on the site, along with a liveblog and twitter feed. We’ll see you around at a few of the World Science Festival Events this week!