Recently, Social Ink launched a book-centered site to manage press and customer inquiries for The Mobile Marketing Revolution. The book, by fellow Brooklynite and Mobile Commons leader Jed Alpert, addresses how organizations can deal with online presence:
The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.