Logo and visual identity for a less commonly taught language course initiative
At a Glance
- Logo Design
- Visual Identity
About the Work
The Shared Course Initiative connects less-commonly-taught language (LCTL) classrooms at Columbia, Cornell, and Yale via high-definition videoconferencing.
In the summer season of 2014, Social Ink partnered with Columbia University to create a logo and visual identity for the university’s Shared Course Initiative with Yale University and Cornell University. The initiative connects classrooms with high-definition video conferencing across the three sites. The program increases students’ access to learning languages outside the top fifteen most taught, including Zulu, Classical Tibetan, Sinhala, Romanian, Wolof, Yoruba, Tamil, and more.
The logo incorporates the organization’s colors along with a circular theme to reflect the initiative’s shared resources. We were very happy to partner with Columbia on this project and continue our work in web design for universities and nonprofits!