Brand creation and strategy, graphic design and visual identity, and peripheral events planning and video production for the MWBE Accelerator.
At a Glance
- Brand Creation & Strategy
- Parallel Production of Promotional Video and Launch Event
- Visual Identity, peripheral graphic design, and web design
About the Work
The MWBE Accelerator was a streamlined process to help minority and women owned businesses win more contracts, grow their business, and to have a support system that helps them to the next level.
Social Ink provided extensive branding strategy and a visual identity design for the 2017 MWBE Accelerator, including a web platform that supported minority and women owned enterprises. Using the web portion of the Accelerator, businesses could register, search published bids for contracts, and utilize real life resources, which included virtual backend support and one-on-one guidance for larger contract submissions.
With brand strategy reflecting its unique approach to MWBE procurement for buyers and sellers, creating a fresh visual identity that made an impression with contractors and the MWBEs bidding for their projects. Other key services of the project include videography, pre-production works, and video editing.
We are excited to have been a part of a project that helped MWBEs in New York. Our contribution to the MWBE Accelerator is a proud example of Social Ink’s work on websites for civic organizations and small businesses.