A redesign of a growing NYC franchise’s web platform as a web-based calling-card
About the Work
Kids In Sports is a specialized sports program for children ages 12 months to 12 years. A venture of former New York City physical education teachers, KS offers pre-school alternative and after-school programs, instructing children in multi or sport specific classes focusing on baseball, basketball, flag football, soccer, lacrosse, volleyball, and more.
We worked with regional youth and toddler athletics franchise Kids In Sports to redesign a user friendly web platform. Key features of the project included a holistic approach to User Experience, with careful consideration for the distinct audiences for the site: potential customers (parents and caregivers), potential investors (franchise creators), and existing customers.
Our design work focused on creating more integrated e-commerce options, a blog, multimedia, and bringing to the fore the distinct approach and value of Kids in Sports compared to similar companies on the market.
The site is mobile and responsive across various screens and browsers. The result of our work was a future-facing site that is easy for parents and franchisees to use and engage with the company. We’re happy to continue work on websites for community-driven small businesses like Kids in Sports!