About the Work
Hook & Matter is a Brooklyn-based jewelry and accessories studio, specializing in handmade items made with precious metals and natural textiles.
The soup to nuts project covered all phases of branding and visual identity, web design, e-commerce development, and print peripherals. Site payments are powered by Paypal and a dynamic cart and checkout system, custom product options, Etsy listing buttons, slideshows, and custom contact forms.
In addition to branding, logo design, and the website, Social Ink worked collaboratively with Hook and Matter to produce branding peripherals such as gift and business cards, stickers, stamps, and display plaques.