Before and After: City Harvest

Client “Pain Points” or Issues:

• Overwhelming choices
• Confusing navigation options
• No clear call to action
• Limited user interactivity
• Improperly configured CMS limiting updates

Design and Development Responses and Solutions:

• New content model and organization of navigation items
• Focusing on a single, clear call to action
• Focusing on individual stories and events to feature rather than broad concepts
• Food Calculator Interactive for user engagement and immediate demonstration of organizational capacity
• Reconfigured CMS with new Content Types, more accurate metadata fields, and a modular, block-based design system.