Before and After: City Harvest

Client “Pain Points” or Issues:

  • Overwhelming choices
  • Confusing navigation options
  • No clear call to action
  • Limited user interactivity
  • Improperly configured CMS limiting updates

Design and Development Responses and Solutions:

  • New content model and organization of navigation items
  • Focusing on a single, clear call to action
  • Focusing on individual stories and events to feature rather than broad concepts
  • Food Calculator Interactive for user engagement and immediate demonstration of organizational capacity
  • Reconfigured CMS with new Content Types, more accurate metadata fields, and a modular, block-based design system.